Food fortification can take place by means of staple foods like whole grain & milled cereals, oils & fats, sugar, salt or basis Foods e.g. breads, biscuits, packaged cereals, dairy products or value added foods e.g. condiments, beverages, candies, convenience foods
Food fortification is the easiest and most economical way to fight hidden hunger
Oils and fats along with carbohydrates and proteins are major components of the human diet. Oils provide energy, fat-soluble vitamins (Vitamin A, D and Vitamin E) and essential fatty acids that are required for proper growth and development.
The penetration of edible oil is 99%, which is maximum, and hence oils are best source to reach out to the maximum people as vitamins A, D and E are oil soluble and can easily be distributed in oil. The stability of vitamin A is greater in oils than in any other foods. Every one consumes the vegetable oil, thus it is possible to improve the access to fat-soluble vitamins through FORTIFICATION. Vitamins are organic substances present in small amounts in many foods. They are required for carrying out many vital functions of body and many of them are involved in the utilization of major nutrients like protein, fat and carbohydrates. Though they are needed in small amounts are must for well being of body.
Means of Prevention of Child Mortality and human vitamin deficiency:
Following oil categories and oil-based products can be fortified
The total daily requirement of Vitamin A 2000 IU (600mcg RE), Vitamin D 400 IU (10 mcg)and Vitamin E 15 IU (15000mcg) per day per person through all means of diet is recommended. In India average consumption of edible oil/ fat per person per day is about 33 grams. Research data shows that the expected losses in cooking are on an average 40 %. It is also found that there is direct relationship between stability of Vitamin and oxidation state (peroxide value of fats/ oils). More the peroxide value (less the fat is fit for human consumption) & so greater will be the loss of Vitamins. Sufficient overages are to be added to compensate the loss of Vitamins, which occurs during storage or reaction.
Cargill India Pvt. Ltd being one of the key players in Indian branded edible oil market and its brands have premium over the competitors. While gaining the confidence of customer over a period of time with dedication to serve better to customers through our international exposure in terms of State of art plants, Food Safety, Quality, Packaging innovation etc.
The company has set the examples in market by giving "lite " oil and see through packaging. The company has gained the confidence, which is well evident as sale numbers as going up and up.
The company is further committed to give more and more to the customers and now decided to fortify the oils with vitamins like A, D and E, which is the worlds largest concern over deficiency. The company knows that it is costly affair and can not be charged to customers, has taken cautious decision to fortify oils and fulfill the corporate responsibility.
The objective of oil fortification is to provide 25 million Indians with essential vitamins through the fortification of Cargill's edible oils. It has launched Vitamin fortified oils in various brands. Gemini and Gemini are the leading brans in Indian market, which are now enriched. The level of fortification is equivalent of 40% RDA of vitamin A, 16% RDA of vitamin D and 5% RDA of vitamin E. The dosage recommended by us are well studied at laboratory by the experts.