Gemini is one of the largest brands owned by Cargill India. It is Maharashtra's leading edible oil brand and one amongst the leading in Karnataka, enjoying trust of consumers over generations. It all started in the year 1983, when Parakh foods brought to its consumers a brand which they could trust for its taste, ingredients and above all, their health.
Gemini in its journey of delighting consumers joined the Cargill family in the year 2004. Today, it is one of the largest brands in the Cargill portfolio and enjoys a loyal and premium consumer base in Maharashtra and Karnataka.
Gemini is known to be passed along generations as the brand of choice in delivering holistic family health and the perfect tasting traditional food. Gemini is a flag-bearer in fortification of edible oils in India, an attribute that the brand owns in the form of Nutri-V. This has ensured that despite being premium to other edible oils, consumers across 3 generations have attached a value to that premium and stayed with the brand.
Gemini is more than oil to consumers with the heritage and trust it brings. While the tangibles include fortification, quality, wide availability and variety in different oil categories like Sunflower, Soybean, Mustard, Groundnut and Vanaspati, several intangibles have helped keep the brand on a pedestal. Engaging with the local community, being a native brand – with these assets, Gemini hopes to further extend into food and staples categories.
Family recipes are important contributors in keeping traditions and legacy alive. To the traditionally rooted Maharashtrian and Kannadiga families, family recipes are cherished by generations. Gemini has been a part of such family recipes handed down over generations.Read More
At the 2nd Stakeholder Consultation on Food Fortification, held in Mumbai on 6th May 2015, the National Alliance for Edible Oil Fortification (NAOF) reiterated its commitment to work towards creating an enabling environment for voluntary fortification, with the broader objective of meeting the nutrition requirements of the Indian population.
Towards achieving this objective, the NAOF will work on a three pronged approach – first with consumer organizations to assess and create awareness of fortified foods (including edible oil); second with state governments to leverage fortification as a complementary strategy to deliver needed micro-nutrients to the population and share best practices among states; third & last- create an enabling environment for industry to launch fortified foods to address consumer needs.Read More